Highly targeted, high-impact marketing kit for Aetna. The kit was designed around the concept of empowering black women to talk to their doctors. This concept is communicated by providing the message “Be Seen” in a “window-like” packaging of a see-through make-up back as well as an engaging and informative booklet. By creating a comprehensive and well-designed kit like this, Aetna can help educate high-risk clients about preeclampsia and promote better health outcomes for black women.