The goal of this project was to capture prescribers’ attention and introduce them to CVS Specialty Central™ in a quick and delightful way. The key creative insight was: time is valuable, especially for prescribers
who care for patients with serious conditions. The biggest value CVS Specialty® sales teams can offer prescribers is delivering products that save them time. I created 4 separate time-themed concepts for the client to review. They ultimately chose the airplane concept. The client was so impressed by the creativity of this campaign that the agency landed another contract to expand upon this project.